You’ve worked hard to develop outstanding customer relationships by being the real personal value proposition for your company’s brand. AI has emerged as a tempting short cut for various aspects of your account management work. This highly interactive breakout session based on MIT AI certification research will help you take the guesswork out of using AI and develop practical, repeatable approaches for making AI a true business partner.
By the end of this 75-minute session, SAMs will be able to:
- Learn how Max the taxi driver developed a competitor-proof approach to relationships.
- Strengthen their personal brand by building and maintaining professional relationships that create a competitive edge.
- Identify when to use AI tools versus human judgement (the EYE test) to make more effective business decisions.
- Use AI effectively in day-to-day work to:
• Address and overcome objections.
• Support successful negotiations.
• Demonstrate ROI with data.
• Craft clear, persuasive messaging.
• Streamline research and preparation.
5. Create a simple, actionable AI plan to apply new skills immediately in their strategic account management role.
