Customer conversations can go wrong in myriad ways and no small wonder: they are one of the most-challenging business environments SAMs face. To succeed you must be a masterful story creator AND a masterful storyteller. Additionally, you must be adept at: asking and fielding questions, handing objections, managing room dynamics and the clock, and driving the discussion towards the outcome you desire.

But get it right: Master the small attributes common to all great conversations and you wield one of the most powerful levers you can use to drive sales.

In this workshop, Oratium will share the critical skills and capabilities needed to design a world-class solutions narrative and deliver it effectively in an engaging and dynamic customer conversation.

We’ll discuss how to craft a customer conversation that fits the way the brain works, how to truly master the execution of that conversation through AI-augmented coaching and practice, and ultimately how to measure what matters in commercial conversations so you can use “big data” to improve the conversations that truly drive sales lift.

Using real-life customer examples and proven processes and tools, you’ll leave knowing how to drive sales lift via effective, compelling customer conversations.