Building a world-class strategic account management (SAM) function requires more than appointing account managers — it demands deliberate structure, aligned leadership, disciplined enablement, and a culture committed to continuous improvement. In this in-depth 75-minute session, leaders from Boehringer Ingelheim will share how they designed, launched, and institutionalized their strategic account management program office from the ground up.

Attendees will learn:

• Critical success factors in establishing a foundational structure of a SAM program office — including clear roles, responsibilities, and organizational integration.
• Recommendations for SAM team training that spans core SAM principles to advanced skills that are both practical and engaging.
• How industry-recognized certification supports a culture of continuous improvement
• How to secure and sustain strong executive sponsorship to champion the SAM program across the organization.

Participants will leave with practical, replicable insights they can apply to strengthen or launch their own SAM programs.