This 2.5-hour interactive workshop, led by a former CFO responsible for evaluating investments and selecting vendors, is designed specifically for strategic and global account managers who must engage effectively with C-level decision makers to win complex B2B deals.

Drawing from the SAMA Competency Model and proven executive-selling methodologies, this session equips participants with the financial and business fluency required to influence executive thinking, align proposals with strategic priorities, and articulate clear business outcomes.

Participants will learn how executives define value, how to interpret and leverage financial statements, how to connect operational improvements to financial impact, and how executives prioritize investments. Using simple frameworks, attendees learn how to identify financial pain points, align solutions to business priorities, and confidently conduct high-quality business conversations with any executive. Participants leave with sharper financial insight, stronger business understanding, and the credibility needed to elevate their influence on key accounts.

Please note: This 2.5-hour session.