2026 SAMA Annual Conference Session

Session 305 – Building Resilience to Thrive Through Change

Date(s):
  • May 18, 202611:45 am1:00 pm
  • May 19, 20262:30 pm3:45 pm
Session Info:
Track: Trends in Strategic Account Management

Resilience is no longer a ‘nice to have,’ it’s a core competence needed for all. Resilient teams and individuals adapt faster, sustain performance under pressure, and emerge stronger from challenges. According to McKinsey research, resilient organizations outperform their peers during periods of uncertainty by adapting faster and recovering stronger.

This session explores the science and practice of resilience. We will examine how resilience fuels sustained success and how every person, regardless of title, can strengthen their ability to adapt, recover, and grow. Attendees will learn practical tools and strategies to cultivate resilience at the personal, team, and organizational level.

By the end of the workshop, participants will understand the key drivers of resilience and be equipped to apply them in their daily work, strengthening their own performance and contributing to an organization-wide culture of resilience.

Learning objectives; participants will be able to:

• Examine the importance and impact of resilience within themselves, organizations, and teams.
• Identify key drivers of resilience (mindset, adaptability, communication, support).
• Develop strategies to strengthen resilience and adaptability in themselves, accounts, and teams.
• Connect resilience practices to their role and strategy to sustain client relationships through uncertainty.

Heidi Tripp

Heidi Tripp

Program Manager, Americas

Axis Communications

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Kerri Sutherland

Kerri Sutherland

Manager, HR Business Partnerships

Axis Communications

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