How does an organization move from “We should do KAM” to “We deliver measurable impact”? In this session, Terumo Interventional Systems pulls back the curtain on its end-to-end journey of adopting and operationalizing key account management.

Attendees will hear how the company made the strategic decision to pursue KAM, what it took to translate that decision into action, and the realities of implementation inside a complex, global organization. Francois Safi will share candid insights on what worked, what didn’t, the roadblocks encountered along the way, and the internal shifts required to gain traction.

You’ll walk away with practical lessons you can apply whether you’re just beginning your KAM journey or looking to strengthen execution in a mature program — along with a forward-looking view of where Terumo is headed next in its evolution.