François Safi is Senior Manager, KAM & Sales Efficiency Office, TIS EMEA at Terumo Europe. He leads the KAM Program and guides markets in operationalizing the KAM strategy while embedding a disciplined customer‑centric approach. His work enables teams to move beyond product‑led selling toward solution‑driven partnerships that reflect customer needs. François also supports countries in sharpening their go‑to‑market strategies for key accounts, strengthening the customer experience, and fostering collaborative account teams that align commercial, medical, and operational functions behind common goals.
