CORE 0

Foundational skills for driving superior customer results

Training Units
2
Training Type
  • In-Person (2 days)
  • Online (4 consecutive half-days)
Fees
  • Corporate Member = $1,990
  • Individual Member = $2,090
  • Non-Member = $2,390

Certification eligibility:

Yes, recommended start for all CSAM candidates

Presented by:

Valkre & Whetstone Inc.
TOPICS COVERED:

As a successful strategic account manager, you operate as the conduit between your own and your customer’s organization, relying on your ability to influence stakeholders in both while managing significant complexity. Doing so requires you to not only be seen as a trusted advisor to your customer but also as a leader within your own organization. Those who have developed their personal account leadership brand will maximize their ability to influence outcomes across both organizations – which is more critical than ever given the complex, decentralized, and often virtual sales environment SAMs operate in today.

This highly interactive workshop provides practical frameworks and tools to enhance SAMs’ ability to demonstrate credible account leadership, engage in strategic influence conversations with both the customer and internal team members, and provide an opportunity to develop cohesive account strategies that will broaden and deepen relationships while driving account revenue.

Topics covered:

  • Creating long-term influence and engagement strategies to drive revenue with your customer
  • Understanding customer resistance and effectively influencing customer counterparts for optimal outcomes
  • Building an account leadership brand to develop and lead high-performing teams in today’s virtual selling environment
  • Presenting yourself and your ideas in a clear and authoritative manner from the C-suite down
  • Aligning your multifunctional team for seamless implementation of account strategies and delivery

 

*Unless otherwise indicated, all online workshops will take place from 08:30 am – 12:00 pm Central Time-zone (UTC -6), North America on their scheduled day.

If you are interested in taking this course in China Standard Time (UTC +8), please join the waitlist.

 

Related SAM Competency:
  • Understanding Organizational Priorities
  • Strategic Account & Opportunity Planning
  • Joint Solution Development, Co-creation & Reaching Agreement
  • Multifunctional Account Team Leadership
  • Overall Relationship and Outcome Management 
Upcoming Workshops
Faculty:

Valkre provides a Key Account Management Platform that improves internal and external engagement across the entire customer life cycle.

  • Enable KAM Work and Customer-Facing Experience
  • Boost KAM Results with Marketing Intel and Economic Rigor
  • Connect KAM Workflow with Internal Systems
  • Ensure KAM Program Adoption and Advancement

Check out https://valkre.com for more information.

Whetstone helps chief executives and sales leaders realize profitable growth by helping them win, keep, and grow key accounts. We provide training programs for strategic account managers and strategic sales teams that equip them with the skills to create compelling value for customers.

For more information, please visit https://whetstoneinc.ca/

Frequently Asked Questions: