SAMA’s Customer Advisory Board serves as a direct line of communication between SAMA and some of the most experienced and insightful leaders in the SAM community, providing us with critical feedback that shapes both our strategy and the broader SAM ecosystem.
Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today’s business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.
The Congruity Group leads a webinar to help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth.
The ever-shifting landscape of the digital economy has created a new demand for solutions to emerging problems, representing both a threat and opportunity for strategic account managers.
Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions.
A conversation between SAMA and Boston Consulting Group’s Jonathan Van Wyck discussing what suppliers can do to become an integral part of their strategic customers’ digital transformation journey.
This case study tells the story of a mutually beneficial customer-supplier engagement built around sharing pain points and use cases in IoT and Industry 4.0.
The final installment of The Summit Group’s three-part series offering a framework for creating joint solutions with strategic and key accounts.
