This two-day course teaches participants the full scope of the role and responsibilities of a strategic account manager as well as a repeatable framework for co-creating value with a customer.
Participants will work with real-life case studies to better understand the progression of a typical customer engagement and the requisite skills and competencies:
- Customer co-discovery, fit, and planning
- Value co-creation, monetization and negotiation
- Value-tracking and delivery
This course uniquely combines technology and SAMA’s knowledge architecture to accelerate learning and application of KAM/SAM best practices.