Strategic account management is a team sport, and leaders play a pivotal role in ensuring their SAMs can thrive. Regardless of title — CEO, GM, country manager, or leader of strategic, national, or key accounts — the expectations of SAM leaders are clear: Enable SAMs to achieve superior results for clients and the organization.

This session will explore the mindsets, skills, and essential practices SAM leaders must master to empower their teams, drive collaboration, and elevate business outcomes. Communication and influence, sparking value co-creation, multi-functional collaboration, and outcome accountability form the backbone of leadership success.

We will reflect on key questions:

• How can leaders create a culture of customer centricity where SAMs feel confident to challenge organizational inertia to create value with customers?
• What are the core skills for building trust, managing relationships, and navigating cultural sensitivities within global teams?
• How can leaders exhibit curiosity and stay abreast of trends, opportunities, and challenges facing customer industries?

Through thought-provoking discussion and examples, we will uncover actionable strategies for leaders to assess capabilities and create their playbook for improvement.

Key takeaways:

• Recognize the diverse roles SAM leaders play in enabling success.
• Understand the essential competencies required to empower and guide SAM teams.
• Leave with actionable strategies to elevate team performance, customer relationships, and business outcomes.

SAM success begins with leadership. Join us to unlock the tools for leading with intention, clarity, and impact.