This session is designed for SAMs who want to improve performance without relying on expensive, proprietary AI platforms. We will focus on what SAMs can do right now with the tools they already have access to — helping them work smarter, deepen customer value, and reinforce the behaviors that drive SAMA‑defined excellence.

Participants will walk away with:

• Practical prompts and workflows for account planning, customer insight development, and business review preparation.

• A framework for integrating AI into the SAM process while maintaining human judgment and relationship leadership.

• Real examples from Hilton’s global strategic accounts team on how AI is being used to enhance customer engagement and internal alignment.