In 2025, Hilton introduced its executive sponsorship program for global platinum key accounts, spotlighting a strategic framework to deepen relationships with top-tier clients. The session drew strong engagement, with presenters representing governance, SAM leader, and SAM practitioner perspectives, sharing the program’s structure, rules of engagement, and early implementation insights.
For 2026, Hilton is returning with a follow-up session that explores how Hilton has evolved the program over the past year.

Attendees will gain a behind-the-scenes look at:

• Program Maturation: Updates on segmentation, executive alignment, and measurable outcomes.
• Governance Enhancements: How Hilton refined its sponsorship tracking, scorecard implementation, and executive training protocols.
• SAM Leadership Perspective: Lessons learned in scaling the program across regions and account tiers.
• Practitioner Insights: Real-world application, client feedback, and relationship impact.