Understanding What Your Customer Needs to Solve
Learning about a customer’s journey prior to their need is the gateway to finding solutions.
Yes! Artificial Intelligence (AI) Can Help SAMs Co-Create Value With Their Customers! With Jim Dickie And Barry Trailer
We have all, no doubt, seen claims that AI can help businesses improve — including helping SAMs sell. However, we have not seen many actual use cases shared in the […]
The Essential Seven Factors for Unlocking Strategic Account Growth
Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions.
The Acumen Sextet: An Evergreen Framework for Account Management and Customer Success
Six skill sets that capture what account managers must master to do right by their own firms and their customers.
How Customers Buy… & Why They Don’t… With Martyn Lewis
The global COVID pandemic and subsequent supply chain issues have dramatically changed how SAMs (Strategic Account Managers) do their jobs. We in the SAM community and SAMA know this, as […]
Customers Win, Suppliers Win With Gus Maikish And Noel Capon
When customers win, suppliers win. But what does that mean in pratice? Join Harvey Dunham and Denise Freier as they hear the story of how Gus Maikish capped off his […]
The Secrets Of Successful Strategic Account Management With Richard Santucci And David Hughes
How do you take care of your most important customers? Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B […]
Customer Advisory Boards: Strengthening Strategic Relationships With Betsy Westhafer
Rather than thinking about what you could do, think about what you have done. Where do you feel you’ve made the greatest impact out of everything you have done? The […]
The Key Account At Bellevue University: Liz Pettinger And Harvey Dunham
What does key account management look like in a major educational institution? We find out with host Harvey Dunham as he takes Liz Pettinger, the Director of Key Account Management […]
KAM Leader Series: Winning Customer Commitment
By Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Jennifer Stanley, Partner, North America Lead, Sales & Channel Practice, McKinsey & Company SAMA is proud to […]