Account Login
Join Now
Account Login
Join Now

2027 SAMA Annual Conference

May 17-19, 2027
JW Marriott Austin | Austin, Texas
The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights, connection, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music, technology, and cultural hub, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth, value creation, and strategic partnerships across complex global organizations.
Whether you’re scaling a mature SAM program or accelerating a newer initiative, the SAMA Annual Conference delivers the strategies, frameworks, and peer-to-peer learning needed to drive real, quantifiable impact. Through compelling keynotes, practitioner-led case studies, collaborative discussions, and hands-on sessions, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.
More than a conference, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.
Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas, actionable takeaways, and meaningful connections that help you lead with greater clarity and confidence.
REGISTER FOR 2027!

Past attendees include:

Air Liquide logo featuring a blue and white abstract circular design on the left and the words Air Liquide in bold red letters on the right, set against a white background.
TreviPay logo with trevi in dark blue and pay in light blue lowercase letters on a white background, featuring two stacked blue dots above the i in trevi..
The MULTIVAC Group logo features a dark blue stylized M in a square, with MULTIVAC in bold blue letters and GROUP in smaller gray letters beneath it on a white background.
TruStage logo with four horizontal bars in yellow and navy on the left, and the word TruStage in navy text on the right.
The image shows the word Antech in bold, blue serif font on a white background.
Empire Life logo with a circular abstract design in blue and green to the left of the words Empire Life written in bold blue font on a white background.
A blue rectangle with white text.
honeywell square
freeman new
Diversified-Logo-for-Website
Nilfisk logo 2025
Geotab Inc.
ChemTreat
Zurich Insurance Group
Zoetis
UL Solutions
Vallourec
Valneva
Veolia WTS USA Inc
Viatris
Wajax Corporation
West Pharmaceutical Services, Inc
Xylem Inc
TreviPay
The Sherwin-Williams Company
Thales
Terumo Europe N.V
supplyFORCE
Southworth Products Corporation
Sonoco
Solenis
Owens Corning
Pfizer, Inc
Philips
Premier Inc
Saint-Gobain
Sanofi Vaccines
Siemens
Solecta, Inc
Otsuka
Optum
O-I
Novo Nordisk Inc
Novelis Inc
New York Power Authority Inc
Michelin
Merck
Medtronic
Hovione
Hyatt
IDEXX Laboratories, Inc
John Deere
Liberty Mutual
Lilly USA, LLC
LP Building Solutions
Lubrizol
Hilton Worldwide
Greene, Tweed & Co
GlaxoSmithKline
Geotab Inc
Genmab US, Inc
GE Healthcare
Formerra
Expeditors International
Exact Sciences
Clarios
Danaher
Day & Zimmermann
DHL
Donaldson Company, Inc
Ecolab
Eisai, Inc
Elanco Animal Health
Endress + Hauser
CPC Worldwide
Cisco Systems, Inc
ChemTreat
CH Robinson
Ceva Santé Animale
CAS
Carlisle Construction Materials
Blue Cross Blue Shield of North Dakota
Amgen Canada
Arcadis Consulting UK Ltd
Astellas Pharma Inc
AVI SPL
Axis Communications Inc
Bayer AG
bioMérieux
Bellevue University
Black & Veatch
Alynlam
Airbus Defence and Space
Agilent
Advanced Industrial Devices
ABM Industries Inc
AAK Group
Brenntag

Register with Super Early Bird Pricing for 2027!

Super Early Bird Price

  • Corporate Member = $2,495
  • Individual Member = $2,695
  • Non-Member = $3,095
REGISTER
“Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.”
– John MimnaughBoehringer Ingelheim Pharmaceuticals, Inc.

“I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush, the fire, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers, join us at the conference. See you there.”
– Brian HussPresident, Frenzelit


“For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.”
– Conference Attendee
A stylish rooftop patio at dusk features a central firepit, modern lounge seating, string lights, lush greenery, and tall city buildings, including the JW Marriott, in the background.

Conference Venue

CONFERENCE DATES: MAY 17-19, 2027

JW Marriot Austin

Located in the heart of downtown Austin, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025, a thoughtful renovation refreshed the hotel’s guestrooms, meeting spaces, executive lounge, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations, the hotel is within walking distance of over 200 uniquely Austin shops, restaurants, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions.

2027 SAMA Annual Conference Venue: JW Marriott
110 E. 2nd Street Austin, TX 78701
Toll Free: +1-888-236-2427

JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link

SAMA Room Rate: $335.00 per night + taxes

Reservation Cut-off: The cut-off for reservations is Monday, April 26, 2027, or when the SAMA block of rooms are full.

Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline.

Thank you to our sponsors:

Frequently Asked Questions:

Related Events:

2026 SAMA Pan-European Conference
October 13 – 14, 2026

2026 SAMA Pan-European Conference

Read More