SAMA - The Strategic Account Management Association

2013 SAMA Excellence Award Winner

Congratulations to Compass Group for their excellence in co-creating customer value!
SAMA's 49th Annual Conference

This year's theme - Bringing Mutual Measured Strategic Value - is directly tied to bringing growth and profitability to your customer and becoming a trusted advisor. To bring growth and profitability to your company, you must first bring them to your strategic customers.
Keep Tabs on Your Purchases

Now you can access and revisit your SAMA resource purchases at any time from "My Folder" at the top of the SAMA home page.
Is Your Company Covering All of These Bases?

Check this page to see some Key Core Resources as you Consider / Benchmark your SAM Organization
2012 Program of the Year

This year's Strategic Account Management Program of the Year was awarded to Emerson Process Management at the 48th SAMA Annual Conference.
SAMA's Certification Program

SAMA’s Certification Program aims to establish a professional standard of individual capabilities to successfully perform the role and responsibilities of a strategic account manager (SAM).
A SAMA Milestone

Keep a lookout for ways SAMA celebrates its 50th year!

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Hilton Worldwide Receives SAM Program of the Year Award

Hilton Worldwide has successfully proven that their strategic accounts organization has integrated many of the key elements of a world-class SAM organization.

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SAMA Offerings

Knowledge Resources

Proprietary research, articles, case studies, books and media resources covering all areas of strategic account management work.

Conferences

Join hundreds of SAM professionals in sessions and workshops led by peer practitioners and industry leaders. Share ideas, benchmark and network with experts!