The Strategic Account Management Association (SAMA) focuses solely on helping establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth.

Founded in 1964, SAMA is a unique nonprofit association with more than 8,000 members worldwide. We offer numerous training, professional development and networking events throughout North America, Asia and Europe each year in addition to research, publications and other knowledge resources.

If you are you looking to transition to a strategic account program, need help bringing your key account program to the next level or are hoping to learn how to better champion your global account management initiative, SAMA is here to help.

Join our community of strategic, key and global account managers to take advantage of our knowledge-sharing community today.

2018 Conferences

SAMA Annual Conference
May 20-23
Hilton Orlando Bonnet Creek
Orlando, Florida

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SAMA Pan-European Conference
15 and 16 March, 2018
Berlin, Germany

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2019 Conferences

SAMA Pan-European Conference
14 and 15 March, 2019
Amsterdam, Netherlands

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Upcoming Events

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SAMA Academy On-Line

E2 (102) - Buyer’s perspective: Create, communicate and quantify value for CxO impact

March 19 - April 19, 2018

SAMA Academy On-Line

E1 (101) – Critical Skills for Strategic Account Managers

April 27 - May 25, 2018