Best to Next!

Be part of the SAM Journey at a 2014 SAMA Conference.

50th Annual Conference

May 19–22, 2014
Walt Disney World Swan and Dolphin • Orlando, Fla.

Conference Brochure

For the latest updates, please visit our Annual Conference website.

We want you back at Pan-European Conference in 2015. Reserve your spot here!

Upcoming Events



SAMA Offerings

Knowledge Resources

Proprietary research, articles, case studies, books and media resources covering all areas of strategic account management work.


Join hundreds of SAM professionals in sessions and workshops led by peer practitioners and industry leaders. Share ideas, benchmark and network with experts!

SAMA University/SAMA Academy

Intensive full-day courses with established SAM experts will expand your knowledge and capabilities to a new level of understanding.

Webinar Series

Live hour-long presentations, delivered by subject matter experts and SAM practitioners on core SAM subjects and proven best practices.

Velocity® Magazine

Keep current on the issues that affect the SAM profession by reading Velocity, SAMA's official print and online magazine.