The Strategic Account Management Association (SAMA) focuses solely on helping establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth.

Founded in 1964, SAMA is a unique nonprofit association with more than 8,000 members worldwide. We offer numerous training, professional development and networking events throughout North America, Asia and Europe each year in addition to research, publications and other knowledge resources.

If you are you looking to transition to a strategic account program, need help bringing your key account program to the next level or are hoping to learn how to better champion your global account management initiative, SAMA is here to help.

Join our community of strategic, key and global account managers to take advantage of our knowledge-sharing community today.


2019 Conferences

SAMA Annual Conference May 20-22, 2019
Hilton Orlando

Orlando, Florida

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SAMA Pan-European Conference 14-15 March 2019
Amsterdam Marriott Hotel

Amsterdam, Netherlands

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2019 Call for Proposals is now open!
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Upcoming Events

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SAMA Academy On-Line

E9: Capture Value Skills: A Negotiations Course for the Complex, Consensus-Driven Strategic Sales Cycle

Sept 9 - Oct 12, 2018