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C-Level and Executive Sponsorship

The SAMA Podcast: C-Level and Executive Sponsorship

In this episode of The SAMA Podcast, Gordon Galzerano, SAMA’s President & CEO, talks with Nic Halverson, Editor-in-Chief of SAMA’s Velocity magazine, to kick off an ongoing series exploring the critical elements of successful strategic account management. We begin with C-Level and Executive Sponsorship — a foundational pillar of effective SAM programs. Join us as we dissect, analyze, and extract fresh insights on executive sponsorship and its impact on strategic account success.  Watch now.

Chapters

00:00 Introduction to Strategic Account Management

05:49 The Role of Executive Sponsorship

10:49 Challenges in Securing Executive Sponsorship

15:45 Building Trust and Long-Term Relationships

20:39 Future Directions for SAMA

Velocity Magazine – 2025 Winter Issue

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