The winter issue of Velocity focuses on SAMA’s ecosystem, emphasizing collaboration and innovation in strategic account management. It addresses key challenges like leadership strategies, smarter pricing for renewals, and AI ethics. Readers can gain insights to enhance practices, emphasizing the importance of building trust and relationships as we approach 2025.
To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 – 23.
LP Building Solutions, SAMA Excellence Award winner for Outstanding Young Program of 2023, outlines its blueprint for SAM success.
Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions.
Author discusses her own experiences with ineffective executive sponsorship, clarifies the goals and role of executive sponsorship, and details the four key components of effective executive sponsorship.
This post delves into the establishment of a Center of Excellence as an essential element of thriving as a SAM in today’s world.
How to achieve a customer-centric GAM program that achieves trusted advisor status with clients and how to scale this program to grow revenue over time
Liquid organizations develop and execute strategies faster than their competitors, they change direction and accelerate rapidly, and they are ambidextrous – all of which makes them more resilient during times of crisis.
