Mature SAM programs earn 10% higher margins than companies that are new to SAMA.
SAMA offers two membership options, depending on your personal and organizational needs: one designed to serve the entire company and one designed for individuals.
Workshops for every stage of your strategic account management journey.
Where strategic account professionals from across Europe and around the globe will gather to confront today’s defining question:
How do we deliver sustained value to our most critical customers in a time of continuous change?
May 18-20, 2026
2026 SAMA Annual ConferencePhoenix, Arizona
At SAMA, leaders and decision-makers connect to learn, collaborate, and solve their most critical business challenges.
Fuel the future of strategic account management. Share your ideas, shape the conversation, and become a leading voice in our community.
SAMA’s Program Assessment leverages years of benchmarking data to identify areas of your program for focused investment and improvement.
SAMA empowers professionals and organizations to excel in strategic account management through specialized workshops and programs.
Assess your SAM team’s capabilities. Identify strengths and development areas to strategically upskill your strategic and key account managers.
How to engage, create value, retain, and grow your most important customers.
A SAMA Partnership
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Wherever you are in your SAM journey, SAMA offers a suite of customizable tools to align with your industry, strategy, and priorities — helping you drive measurable impact.
Explore virtual exhibit booths from SAMA’s trusted partners and sponsors to access resources, tools, and insights that support your strategic account management goals. Stay connected with experts and peers across the SAMA community — anytime, year-round.
Unlock your program’s full potential. Identify key areas for strategic investment and improvement with data-driven insights from years of benchmarking.
Quickly calculate the value of your SAM program to demonstrate its impact, justify investments, and showcase the measurable returns of strategic account management.
Empowering strategic account management through innovative partnerships and solutions.
Guided by decades of expertise and benchmarking, SAMA delivers proven frameworks and insights to drive strategic account excellence and co-create lasting customer value.
A comprehensive framework of competencies and skills designed to drive strategic account management excellence and deliver measurable customer and business outcomes.
The essential systems, processes, and enablers that support strategic account managers in creating long-term, mutual value with strategic customers.
Velocity® is the only magazine dedicated to original reporting on topics that matter to SAM professionals. Published three times a year, it’s available to SAMA members and the public in digital formats, with a special printed edition at SAMA’s Annual Conference.
The SAMA Podcast features thought leaders, industry experts, and SAM practitioners sharing insights, strategies, and real-world experiences to elevate strategic account management success.
The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed
April 14, 202610AM CST and 11 AM EST
Register Now
SAMA curates targeted resources to help you continuously advance in your SAM journey.
The SAMA Blog delivers expert insights, best practices, and real-world strategies to help SAM professionals navigate complex customer relationships.
Featured:
The most comprehensive survey of SAM/KAM compensation practices available anywhere.
SAMA is the leading resource for strategic account management, empowering individuals and organizations to strengthen customer partnerships, drive growth, and achieve lasting business impact.
SAMA’s proven frameworks define the success factors for SAM professionals, customer-centric organizations, and effective co-value creation.
SAMA is guided by some of the most experienced strategic account management leaders in the world.
SAMA collaborates with global partners who provide vital solutions in training and education, technology, customer engagement, and research.
Your go-to hub for major updates, milestone achievements, and standout moments across the SAMA community.
Connect with SAMA to access best practices, training, and resources that help strategic account managers drive customer success and achieve measurable results.
SAMA’s Resource Library is your one-stop destination for the latest webcasts, research, white papers, Velocity magazine articles, blog posts, podcasts, and more! Use the search bar above to get started.
