SAMA training and certification

LP Building Solutions, SAMA Excellence Award winner for Outstanding Young Program of 2023, outlines its blueprint for SAM success.

Ask these discovery questions to train and elevate your SAMs to greatness.

By Harvey Dunham, Managing Director of Business Development, SAMA When the holidays approach, and my thoughts drift toward the special circumstance of...

At SAMA we strive to be innovative in how we deliver value to our customers, and that means experimenting with different formats...

By Saleh Al-Ben Saleh, Strategic Account Manager, Emerson Expediting “inside” knowledge of your strategic account(s) is vital to realizing indisputable value for...

The final installment of The Summit Group’s three-part series offering a framework for creating joint solutions with strategic and key accounts.

The academics Thomas Steenburgh and Michael Ahearne set out recently to uncover why companies are so much more successful at developing innovations...

Too often, SAMs and their managers can lose sight of the actual work that needs to take place in order to make a SAM successful. The author offers four key pillars of work key and strategic account managers must execute in order to be successful.