Industrial goods

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Blog

What’s In A Name? Turns Out — Everything!

LP Building Solutions, SAMA Excellence Award winner for Outstanding Young Program of 2023, outlines its blueprint for SAM success.

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Blog

Servitization 101 – How servitization can strengthen your relationship with your key...

Servitization has become something of a buzzword – and for good reason. Servitization and advanced services offer the potential for organizations to transform their business models to deliver even greater value to customers while also increasing their own profitability. The post explains what, why and how.

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What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard
Podcast

What every SAM should know about cybersecurity: An interview with International Society...

SAMA’s Harvey Dunham interviews the International Society of Automation’s President-Elect Steve Mustard on the importance of cybersecurity, its growing relevance for strategic account managers, and specific steps suppliers can take to add value by understanding the security implications of their products and solutions.

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Blog

What every SAM should know about cybersecurity: An interview with International Society...

SAMA’s Harvey Dunham interviews the International Society of Automation’s President-Elect Steve Mustard on the importance of cybersecurity, its growing relevance for strategic account managers, and specific steps suppliers can take to add value by understanding the security implications of their products and solutions.

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Blog

Once you’re in, you’re in: A SAM-tested process for expediting human interactions...

By Saleh Al-Ben Saleh, Strategic Account Manager, Emerson Expediting “inside” knowledge of your strategic account(s) is vital to realizing indisputable value for...
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Helping your customers go digital: A conversation with Boston Consulting Groups’s Jonathan...

A conversation between SAMA and Boston Consulting Group’s Jonathan Van Wyck discussing what suppliers can do to become an integral part of their strategic customers’ digital transformation journey.

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Blog

A co-creation expedition with a strategic account: Air Liquide and STMicroelectronics

This case study tells the story of a mutually beneficial customer-supplier engagement built around sharing pain points and use cases in IoT and Industry 4.0.

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Blog

Eleven pieces of wisdom on digital transformation, from HP

Is there a business challenge today that's both more important, and yet less understood, than digital transformation? Back in July SAMA and...
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