Digitalization

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Blog

Understanding the Hidden Needs of Key Accounts for Sustained Growth

The ever-shifting landscape of the digital economy has created a new demand for solutions to emerging problems, representing both a threat and opportunity for strategic account managers.

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Blog

The Future of SAM – Revisited

Blog covers how SAMs can learn from the past and prepare for the future after 14 months of a pandemic.

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Blog

Ten insights on the future of SAM

Leaders from McKinsey, Edelman, Allergan and more share their thoughts on the future of strategic account management.

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What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard
Podcast

What every SAM should know about cybersecurity: An interview with International Society...

SAMA’s Harvey Dunham interviews the International Society of Automation’s President-Elect Steve Mustard on the importance of cybersecurity, its growing relevance for strategic account managers, and specific steps suppliers can take to add value by understanding the security implications of their products and solutions.

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Blog

What every SAM should know about cybersecurity: An interview with International Society...

SAMA’s Harvey Dunham interviews the International Society of Automation’s President-Elect Steve Mustard on the importance of cybersecurity, its growing relevance for strategic account managers, and specific steps suppliers can take to add value by understanding the security implications of their products and solutions.

Read More
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Blog

From strategic account management to strategic ecosystem leadership

By Kaj Storbacka and Elisabeth Cornell Digitalization is both a source of disruption and an enormous opportunity. We argue for the latter....
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