Cultural knowledge and sensitivity

This post delves into the establishment of a Center of Excellence as an essential element of thriving as a SAM in today’s world.

How one conducts business can also be vastly different from country to country and from culture to culture. If you are in a role that is selling and managing client relationships, you will increasingly find yourself working with people from different cultures. One does not need to be a global business traveler to have frequent cross-cultural interactions. Thus, any heightened awareness of your customer’s working style can only benefit you.