Case study

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Blog

What’s In A Name? Turns Out — Everything!

LP Building Solutions, SAMA Excellence Award winner for Outstanding Young Program of 2023, outlines its blueprint for SAM success.

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Aligning a multifunctional team to solve a major healthcare customer’s long-standing paint...

This is the story of how a strategic account manager from Pfizer led a project with her integrated account team to solve a long-standing pain point for a hospital system customer.

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How Royal Became a Trusted Advisor and Streamlined Solutions Saving $300,000 Per...

Hear from Royal Ambulance as to how they streamlined solutions for their healthcare insurance network resulting in reduction of costs and increase in employee satisfaction.

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Lessons from a Winning Global Account Management (GAM) Program

How to achieve a customer-centric GAM program that achieves trusted advisor status with clients and how to scale this program to grow revenue over time

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Quantifying and monetizing customer value: A case study from AVI-SPL

By Danielle Matteson, Director, Global Accounts, AVI-SPL Editors note: The following case story earned AVI-SPL a 2019 SAMA Excellence Award for "Implementation...
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A co-creation expedition with a strategic account: Air Liquide and STMicroelectronics

This case study tells the story of a mutually beneficial customer-supplier engagement built around sharing pain points and use cases in IoT and Industry 4.0.

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