Want to Accelerate Your SAM Journey? Create a Center of Excellence
This post delves into the establishment of a Center of Excellence as an essential element of thriving as a SAM in today’s world.
This post delves into the establishment of a Center of Excellence as an essential element of thriving as a SAM in today’s world.
The final installment of The Summit Group’s three-part series offering a framework for creating joint solutions with strategic and key accounts.
Even if your key account management program is very mature and well structured, it will always be a challenge to transform a great account strategy into an operational plan capable of mobilizing all the energies of your company to be at the disposal of your account. The author proposes guidelines and an eight-step methodology for aligning the organization around an account plan.