As Vice President of Global Strategic Accounts at AVI-SPL, Rosie leads some of the company’s most complex multinational customer relationships, driving account growth, executive engagement, and business value across global markets. Throughout her career, she has championed a customer-centric approach built on trust, emotional intelligence, and collaborative value creation.
Recognized for her ability to develop deep executive relationships and navigate complex stakeholder environments, Rosie is passionate about elevating the role of strategic account management from supplier management to true strategic partnership. Her work focuses on helping organizations strengthen customer loyalty, create sustainable competitive advantage, and deliver measurable outcomes through account excellence.
Rosie was named AV Professional of the Year in 2021 and is a strong advocate for relationship-led leadership, executive sponsorship, and customer-centric growth strategies. Today, she regularly shares insights on trust, strategic partnerships, and creating differentiated customer experiences in an increasingly digital world.
