Jennifer leads McKinsey’s B2B Growth, Marketing and Sales Practice in the UK. She specializes in go-to-market (GTM) transformations for B2B companies in a wide range of highly competitive industries, with particular emphasis on technology and services.
In her recent work, Jennifer assisted a multibillion global device manufacturer with the redesign of its GTM architecture and sales resource-deployment model; supported an industrial packaging firm in improving its global/key account strategy and corresponding management processes; helped an electronics firm launch a new direct-sales channel alongside its existing wholesale and retail distribution networks; and facilitated the implementation of a sales capability-improvement program for a multinational B2B services company while simultaneously guiding transformation of their GTM strategy.
Jennifer is a frequent author on B2B sales topics and regularly speaks at industry forums. Prior to McKinsey, Jennifer worked in sales and marketing roles and also taught sales management at the university level.
