Strategic account managers are responsible for monetizing the investments their companies have made to build the products and services they offer — and to prevent them from being commoditized. A product or service will become commoditized if it does not have differentiated value that can be quantified and monetized, and so it is the SAM’s responsibility to convert this value into cash. This course equips strategic account managers with leading practices, frameworks, and tools to quantify and monetize the value they bring to their customer and to differentiate how they engage with them.