- How can effective co-discovery between you, your account team, and your customer put your account planning efforts on an accelerated trajectory to be success?
- How do top-performing account managers harness the power of value creation, internal and external alignment, and authentic customer relationships to drive greater collaboration and develop higher-impact account plans?
- How can you equip yourself with proven strategic account management (SAM) best practices to drive mutual growth and value creation with your most strategic customers?
- How can you implement an account planning process that will enable you and your customer to engage, win, and grow together?
These questions and more will be answered in this high-energy workshop in which participants try on contemporary SAM concepts and best practices proven within the SAMA community. Participants will select a strategic customer and “must-win” opportunity as part of their pre-work before the session, and then apply workshop learnings to this customer and opportunity, ensuring takeaways that can be put to use immediately.