Coaching and Enabling Your SAMs to Sell Your Company’s Value & Solutions

The role of a strategic account manager is complex, and there are many priorities vying for their time, attention, and expertise. They need support and coaching to maximize their effectiveness and impact. Although this coaching can be done by many in our organizations, not everyone is equipped to provide the level of coaching necessary. This session is designed to provide these coaches with insights and strategies they can use to improve their ability to support your SAMs.

In this session, you will learn about:

  • Optimal opportunities for coaching.
  • Challenges to coaching and how to overcome them.
  • Coaching strategies and techniques.