E16: Monetization of Value
Strategic account managers are responsible for monetizing the investments their companies have made to build the products and services they offer — and to prevent them from being commoditized. A […]
Core 4: Managing the Customer Relationship and Value Journey
Participate in an engaging, interactive, and results-driven workshop designed to optimize relationships with strategic customers. During this session, participants will: Explore innovative methods, practices, and tools to enhance customer-supplier relationships. […]
Core 3: Leading and Influencing Your Strategic Account
This highly interactive workshop equips SAMs with practical frameworks and tools to enhance their ability to demonstrate credible account leadership, engage in strategic influence conversations with customers and internal teams, […]
What Great Account Planning Looks Like: A conversation with Denise Juliano
Higher-order value is created when companies collaborate to develop relevant, differentiating solutions that impact what the customer — and customer’s customer — care most about. This “core” SAM program equips […]
SAMA Academy Workshops and Certification
You can hire average SAMs. But if you want to achieve distinctive, differentiating value for your company, only tailored, competency-driven training will consistently produce ace SAMs who dramatically outperform their […]
Core 2: Co-Creation and Quantification of Value
Higher-order value is created when companies collaborate to develop relevant, differentiating solutions that impact what the customer — and customer’s customer — care about most. This “core” SAM program equips […]
Core 1: Value Co-Discovery and Strategic Account Planning
How can effective co-discovery between you, your account team, and your customer put your account planning efforts on an accelerated trajectory to be success? How do top-performing account managers harness […]
Core 0: SAM Playbook — Foundational Skills for Driving Superior Customer Results
This two-day course teaches participants the full scope of the role and responsibilities of a strategic account manager as well as a repeatable framework for co-creating value with a customer. […]