<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="//strategicaccounts.org/wp-content/plugins/wordpress-seo/css/main-sitemap.xsl"?>
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-image/1.1 http://www.google.com/schemas/sitemap-image/1.1/sitemap-image.xsd" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
	<url>
		<loc>https://strategicaccounts.org/program/</loc>
		<lastmod>2026-03-31T17:43:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/customer-engagement-assessment/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Customer-Engagement-Assessment.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/from-executive-sponsorship-to-executive-engagement-having-the-right-sponsor-can-accelerate-impact-in-your-sam-journey/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-sam-playbook-defining-operationalizing-and-institutionalizing-sam-best-practices-into-right-actions/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_The-SAM-Playbook.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-power-of-account-based-marketing-a-thales-case-study/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-pursuit-of-strategic-account-excellence-evolving-your-people-process-and-program/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/elevating-customer-engagement-via-strategic-customer-advisory-boards/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/coaching-checklist-for-samas-seven-step-sam-process/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Coaching-Checklist.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/managing-the-strategic-global-accounts-program-office/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Managing-the-Strategic-Global.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/importance-of-center-of-excellence-and-program-office-for-sam-success/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Importance-of-Center-of-Excellence.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/want-to-accelerate-your-sam-journey-start-by-creating-a-center-of-excellence/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/center-of-excellence-how-to-inspire-and-establish-a-global-sam-journey/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Center-of-Excellence-How-to.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/driving-cultural-change-through-outstanding-internal-branding/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/e16-monetization-of-value/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_csam.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/strategic-account-manager-certification/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_csam.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/key-organizational-success-factors/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_enablers.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/sam-as-a-business-initiative/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_podcast.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/five-fundamental-truths-how-b2b-winners-keep-growing/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/avi-spl-a-model-of-excellence-in-c-suite-support-and-engagement/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-only-sam-metric-that-matters-business-value/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_The-Only-SAM-Metric-that-Matters.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/keynote-the-experience-mindset-changing-the-way-you-think-about-growth/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_The-Experience-Mindset.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/from-executive-sponsorship-to-executive-engagement-having-the-right-sponsor-can-accelerate-impact-in-your-strategic-account-management-journey/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-value-of-sam/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_value-of-SAM.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/from-beginning-to-winning-critical-building-blocks-for-building-and-sustaining-a-strategic-accounts-program/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_From-Beginning-to-Winning.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/customer-advisory-boards-strengthening-strategic-relationships-with-betsy-westhafer/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_podcast.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/built-to-win-ecolabs-corporate-accounts-philosophy/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/fundamentals-for-building-an-award-winning-sam-program/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Fundamentals-for-Building.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/avi-spl-receives-positive-results-from-its-young-gam-program/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/secrets-of-successful-strategic-account-management/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_podcast.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/building-a-sam-program-from-the-ground-up/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Building-a-SAM-Program.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/metrics-to-help-calibrate-the-right-investment-in-a-strategic-accounts-organization/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Metrics-to-help-calibrate.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-facilitator-tool/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Facilitator.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/designing-an-effective-strategic-account-management-organization/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/linking-value-creation-to-value-capture-to-formalize-and-drive-execution-owens-corning-2022-sama-excellence-awards-winner-for-young-program/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/predictive-metrics-that-indicate-that-your-sam-program-is-tracking-toward-success/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_core2-1-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/compensation-survey/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_comp-survey-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/sam-program-assessment/</loc>
		<lastmod>2026-03-31T17:43:14+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Customer-Engagement-Assessment.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/a-procurement-conversation-with-miguel-gonzalez-of-dupont-and-tom-derry-of-the-institute-for-supply-chain-management/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_AC24-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/core-0-sam-playbook-foundational-skills-for-driving-superior-customer-results/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_core0.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/elevating-your-engagement-unlocking-the-power-of-your-story-to-sell-value/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_elevate-your-engagement.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/executive-presence-for-sams/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_exec-presence-for-SAMs.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/core-1-value-co-discovery-and-strategic-account-planning/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_core1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-keys-to-effective-strategic-account-planning/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_keysebook.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/creating-competitive-immunity-by-deep-customer-discovery/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_creating-competitive-immunity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/core-2-co-creation-and-quanitification-of-value/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_core2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/co-creating-future-value-with-strategic-customers/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_cocreating-future-value.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/cracking-the-code-on-c-suite-messaging/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-neuroscience-of-decision-making/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/how-to-drive-results-and-make-an-impact-a-toolkit-for-strategic-account-managers/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/sorry-shouldnt-be-the-hardest-word-master-the-psychology-of-effective-customer-apologies/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_sorry-shouldnt-be.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/sama-certification/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_csam.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/sama-annual-conference/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_AC25.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/coaching-and-enabling-your-sams-to-sell-your-companys-value-solutions/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Coaching-and-Enabling-your-SAMs.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/establish-a-framework-for-a-strong-coaching-culture-within-your-organization/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Establishing-a-Framework.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/put-me-in-coach-strategic-succession-planning/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Put-me-in-coach.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/strategic-account-manager-training-begin-with-the-end-in-mind-and-ask-questions/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Quick-Takes-Strategic-Account-Manager-training.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/sam-talent-report/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/Choosing-the-Right-Metrics-to-Calibrate.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/developing-strategic-account-managers-a-roundtable-with-idexx-abbvie-and-ecolab/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Developing-SAMs.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/accelerating-kam-capabilities-for-an-evolving-healthcare-ecosystem/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Accelerating-new.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/account-management-talent-the-recipe-for-success/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/coaching-the-behaviors-that-drive-sam-execution/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Coaching-to-behaviors.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/our-journey-of-sam-competency-development/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Our-Journey.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/systematic-enablement-propels-avi-spl-sam-program-to-extraordinary-business-results/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/sama-academy-workshops-and-certification/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_core0.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-exponential-value-of-csam-certification/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_podcast.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/samas-pan-european-conference/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Events.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/what-great-account-planning-looks-like-a-conversation-with-denise-juliano/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/how-the-best-companies-equip-salespeople-to-sell-innovation/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/co-creation-with-customers-its-easier-said-than-done/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Its-Easier-Said-Than-Done.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/medtronics-innovative-approach-to-value-co-creation/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/core-3-leading-and-influencing-your-strategic-account/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_core3.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-10-k-filing-the-most-important-document-that-gams-and-sams-never-read/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/collaborative-planning-with-your-customer/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Collaborative-Planning-with-Your-Customer.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-end-of-competitive-advantage-with-rita-mcgrath/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_podcast.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/core-4-managing-the-customer-relationship-and-value-journey/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_core4.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/insights-from-the-ivory-towers-account-insights-that-guide-team-construct-and-account-planning/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Account-Insights-that-Guide-Team.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/growing-and-managing-global-customers/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_podcast.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/artificial-intelligence-can-help-sams-co-create-value-with-their-customers-a-conversation-with-jim-dickie-and-barry-trailer/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_podcast.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/the-neuroscience-of-your-customers-attention/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_The-Neuroscience-of-Your-Customers.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/operating-as-one-integrated-cross-functional-team/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Operating-as-One-Integrated.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/international-sales-getting-to-know-your-customer-through-the-lens-of-culture/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_Blog.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/what-to-do-when-an-account-is-no-longer-strategic/</loc>
		<lastmod>2026-03-31T17:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_velocity.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/sam-process/</loc>
		<lastmod>2026-03-31T17:43:16+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_SAMsteps.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/sam-competency-assessment/</loc>
		<lastmod>2026-03-31T17:43:16+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_comp-survey.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/why-customers-buyand-why-they-dont/</loc>
		<lastmod>2026-03-31T17:43:16+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_podcast.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://strategicaccounts.org/program/sam-competency-model/</loc>
		<lastmod>2026-03-31T17:43:27+00:00</lastmod>
		<image:image>
			<image:loc>https://strategicaccounts.org/wp-content/uploads/2025/02/JourneyArt_comp-model.jpg</image:loc>
		</image:image>
	</url>
</urlset>
<!-- XML Sitemap generated by Yoast SEO -->