GenAI in SAM: What’s Real, What’s Hype, and What to Do Next

Forget the buzzwords — this episode of The SAMA Podcast is a straight-up reality check on GenAI in strategic account management. We talk to two insiders — Brian Kiep, COO at Valkre Solutions, and Khushtar Pandit, KAM Data & Tech Lead at ZS Associates. Join us, as they cut through the confusion between GenAI and tools like ChatGPT and get specific about what GenAI can actually do inside strategic accounts — from data needs and talent upskilling to smarter account planning and measurable ROI. You’ll hear what’s working, what’s not, and why so many companies are getting GenAI wrong. If you’re a SAM, lead a SAM team, or just trying to get a handle on AI’s true role in B2B, this is your playbook. No hype. Just insights. Watch now.