BEGIN:VCALENDAR VERSION:2.0 PRODID:-//SAMA - Strategic Account Management Association - ECPv6.16.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:SAMA - Strategic Account Management Association X-ORIGINAL-URL:https://strategicaccounts.org X-WR-CALDESC:Events for SAMA - Strategic Account Management Association REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20280312T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20281105T070000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20270314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20271107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260616T083000 DTEND;TZID=America/Chicago:20260617T120000 DTSTAMP:20260615T052756 CREATED:20251014T135838Z LAST-MODIFIED:20260313T133434Z UID:10000143-1781598600-1781697600@strategicaccounts.org SUMMARY:CORE 3 – Leading and Influencing Your Strategic Account DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/core-3-leading-and-influencing-your-strategic-account-2/ CATEGORIES:Training,Workshops,SAMA Academy,CSAM Requirement ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_core-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260623T083000 DTEND;TZID=America/Chicago:20260624T120000 DTSTAMP:20260615T052757 CREATED:20251020T212557Z LAST-MODIFIED:20251020T212557Z UID:10000153-1782203400-1782302400@strategicaccounts.org SUMMARY:E10 – Coaching to the Behaviors that Drive Effective SAM Execution DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/e10-coaching-to-the-behaviors-that-drive-effective-sam-execution/ CATEGORIES:Workshops,SAMA Academy,Training ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_E10.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260625T100000 DTEND;TZID=America/Chicago:20260625T110000 DTSTAMP:20260615T052757 CREATED:20260325T210732Z LAST-MODIFIED:20260326T130020Z UID:10000196-1782381600-1782385200@strategicaccounts.org SUMMARY:Webcast: From Insight to Alignment: How strategic account teams turn customer understanding into coordinated action DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/webcast-from-insight-to-alignment-how-strategic-account-teams-turn-customer-understanding-into-coordinated-action/ CATEGORIES:Webcast LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260714T083000 DTEND;TZID=America/Chicago:20260715T120000 DTSTAMP:20260615T052757 CREATED:20251016T203848Z LAST-MODIFIED:20260604T191907Z UID:10000152-1784017800-1784116800@strategicaccounts.org SUMMARY:CORE 4 – Managing the Customer Relationship and Value Journey DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/core-4-managing-the-customer-relationship-and-value-journey-2/ CATEGORIES:Workshops,SAMA Academy,CSAM Requirement,Training ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_core-4-1.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260811T100000 DTEND;TZID=America/Chicago:20260811T110000 DTSTAMP:20260615T052757 CREATED:20260128T221513Z LAST-MODIFIED:20260326T125927Z UID:10000193-1786442400-1786446000@strategicaccounts.org SUMMARY:Webcast: Using AI as Your True Business Partner DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/webcast-using-ai-as-your-true-business-partner/ CATEGORIES:Webcast LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260915T083000 DTEND;TZID=America/Chicago:20260916T123000 DTSTAMP:20260615T052757 CREATED:20251111T173322Z LAST-MODIFIED:20251112T154121Z UID:10000163-1789461000-1789561800@strategicaccounts.org SUMMARY:E17 – Why Now: Create urgency with business decision-makers and drive them to decide now\, not later DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/e17-why-now-create-urgency-with-business-decision-makers-and-drive-them-to-decide-now-not-later/ CATEGORIES:Workshops,SAMA Academy,Training ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_E17.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260915T083000 DTEND;TZID=America/Chicago:20260918T120000 DTSTAMP:20260615T052757 CREATED:20250902T134458Z LAST-MODIFIED:20260313T133217Z UID:10000134-1789461000-1789732800@strategicaccounts.org SUMMARY:CORE 1 – Value Co-Discovery and Strategic Account Planning DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/core-1-value-co-discovery-and-strategic-account-planning-6/ CATEGORIES:Workshops,SAMA Academy,CSAM Requirement,Training ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/shutterstock_2351136011-_Core-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260917T083000 DTEND;TZID=America/New_York:20260917T120000 DTSTAMP:20260615T052757 CREATED:20260410T135903Z LAST-MODIFIED:20260410T140307Z UID:10000197-1789633800-1789646400@strategicaccounts.org SUMMARY:The SAM Leader's Playbook DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/sam-leaders-playbook/ CATEGORIES:Training ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/12/hero-banner-acctskills4sales.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260922T080000 DTEND;TZID=America/Chicago:20260923T123000 DTSTAMP:20260615T052757 CREATED:20251022T182459Z LAST-MODIFIED:20251231T214052Z UID:10000156-1790064000-1790166600@strategicaccounts.org SUMMARY:CORE 2 – Co-creation and Quantification of Value DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/core-2-co-creation-and-quantification-of-value-3/ CATEGORIES:Workshops,SAMA Academy,CSAM Requirement,Training ATTACH;FMTTYPE=image/png:https://strategicaccounts.org/wp-content/uploads/2025/02/hero_people3.png LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260929T083000 DTEND;TZID=America/Chicago:20260930T120000 DTSTAMP:20260615T052757 CREATED:20251016T201646Z LAST-MODIFIED:20251231T214211Z UID:10000148-1790670600-1790769600@strategicaccounts.org SUMMARY:E5 – Strategic Negotiation: Changing the conversation from price to solutions DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/e5-strategic-negotiation-changing-the-conversation-from-price-to-solutions/ CATEGORIES:Workshops,SAMA Academy,Training ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_E5.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261005T083000 DTEND;TZID=America/Chicago:20261008T120000 DTSTAMP:20260615T052758 CREATED:20250929T154235Z LAST-MODIFIED:20260115T161329Z UID:10000140-1791189000-1791460800@strategicaccounts.org SUMMARY:CORE 0 – SAM Playbook: Foundational skills for driving superior customer results DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/core-0-sam-playbook-foundational-skills-for-driving-superior-customer-results-3/ CATEGORIES:Workshops,SAMA Academy,CSAM Requirement,Training ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_core-0.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261007T083000 DTEND;TZID=America/Chicago:20261008T120000 DTSTAMP:20260615T052758 CREATED:20251111T172348Z LAST-MODIFIED:20251111T172349Z UID:10000162-1791361800-1791460800@strategicaccounts.org SUMMARY:E16 – Monetization of Value DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/e16-monetization-of-value-2/ CATEGORIES:Workshops,SAMA Academy,Training ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_E16.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20261013 DTEND;VALUE=DATE:20261015 DTSTAMP:20260615T052758 CREATED:20260501T003205Z LAST-MODIFIED:20260604T153040Z UID:10000200-1791849600-1792022399@strategicaccounts.org SUMMARY:2026 SAMA Pan-European Conference DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/sama-2026-pan-european-conference/ CATEGORIES:Conference ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2026/04/AC26-hero-banner.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261013T083000 DTEND;TZID=America/Chicago:20261014T120000 DTSTAMP:20260615T052758 CREATED:20251120T130841Z LAST-MODIFIED:20260604T192139Z UID:10000164-1791880200-1791979200@strategicaccounts.org SUMMARY:CORE 4 – Managing the Customer Relationship and Value Journey DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/core-4-managing-the-customer-relationship-and-value-journey-3/ CATEGORIES:Training,Workshops,SAMA Academy,CSAM Requirement ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_core-4-1.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261103T080000 DTEND;TZID=America/Chicago:20261104T123000 DTSTAMP:20260615T052758 CREATED:20251016T202228Z LAST-MODIFIED:20251231T214401Z UID:10000150-1793692800-1793795400@strategicaccounts.org SUMMARY:E14 – Winning with Internal Stakeholders: How to manage internal stakeholders to successfully advance creative customer solutions DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/e14-winning-with-internal-stakeholders-how-to-manage-internal-stakeholders-to-successfully-advance-creative-customer-solutions/ CATEGORIES:Workshops,SAMA Academy,Training ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_E14.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261110T083000 DTEND;TZID=America/Chicago:20261111T120000 DTSTAMP:20260615T052758 CREATED:20251014T140606Z LAST-MODIFIED:20260313T133411Z UID:10000144-1794299400-1794398400@strategicaccounts.org SUMMARY:CORE 3 – Leading and Influencing Your Strategic Account DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/core-3-leading-and-influencing-your-strategic-account-3/ CATEGORIES:Training,Workshops,SAMA Academy,CSAM Requirement ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_core-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261117T080000 DTEND;TZID=America/Chicago:20261118T123000 DTSTAMP:20260615T052758 CREATED:20251022T182935Z LAST-MODIFIED:20251231T214008Z UID:10000157-1794902400-1795005000@strategicaccounts.org SUMMARY:CORE 2 – Co-creation and Quantification of Value DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/core-2-co-creation-and-quantification-of-value-4/ CATEGORIES:Training,Workshops,SAMA Academy,CSAM Requirement ATTACH;FMTTYPE=image/png:https://strategicaccounts.org/wp-content/uploads/2025/02/hero_people3.png LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261130T083000 DTEND;TZID=America/Chicago:20261203T120000 DTSTAMP:20260615T052758 CREATED:20250902T135302Z LAST-MODIFIED:20260313T133157Z UID:10000135-1796027400-1796299200@strategicaccounts.org SUMMARY:CORE 1 – Value Co-Discovery and Strategic Account Planning DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/core-1-value-co-discovery-and-strategic-account-planning-7/ CATEGORIES:Training,Workshops,SAMA Academy,CSAM Requirement ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/shutterstock_2351136011-_Core-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261214T083000 DTEND;TZID=America/Chicago:20261217T120000 DTSTAMP:20260615T052758 CREATED:20250929T154744Z LAST-MODIFIED:20260115T161250Z UID:10000141-1797237000-1797508800@strategicaccounts.org SUMMARY:CORE 0 – SAM Playbook: Foundational skills for driving superior customer results DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/core-0-sam-playbook-foundational-skills-for-driving-superior-customer-results-4/ CATEGORIES:Workshops,SAMA Academy,CSAM Requirement,Training ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2025/02/SAMA-wkshphero_core-0.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270517 DTEND;VALUE=DATE:20270520 DTSTAMP:20260615T052758 CREATED:20260530T092943Z LAST-MODIFIED:20260611T144825Z UID:10000201-1810512000-1810771199@strategicaccounts.org SUMMARY:2027 SAMA Annual Conference DESCRIPTION:The 2027 SAMA Annual Conference brings together the brightest minds in strategic account management for three days of insights\, connection\, and practical innovation — deep in the heart of Texas! Set against the backdrop of Austin’s dynamic music\, technology\, and cultural hub\, SAMA’s mainstage event is designed for leaders who are trailblazing the future of customer growth\, value creation\, and strategic partnerships across complex global organizations.Whether you’re scaling a mature SAM program or accelerating a newer initiative\, the SAMA Annual Conference delivers the strategies\, frameworks\, and peer-to-peer learning needed to drive real\, quantifiable impact. Through compelling keynotes\, practitioner-led case studies\, collaborative discussions\, and hands-on sessions\, you’ll explore the evolving role of strategic account management and how leading organizations are building stronger customer relationships in an increasingly interconnected world.More than a conference\, this is a community of practitioners committed to advancing the discipline and enabling sustainable growth.Join us for the 2027 SAMA Annual Conference! You’ll leave with inspiring ideas\, actionable takeaways\, and meaningful connections that help you lead with greater clarity and confidence. \n \n \n \n REGISTER FOR 2027!\n \n \n \n \n \n \n \n \n \n \n \n \n Past attendees include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register with Super Early Bird Pricing for 2027! \n \n \n \n \n \n \n \n \n \n \n \n \n \n Super Early Bird Price \n \n \n \n \n \n \n \n \n\n \n \n \n \n Corporate Member = $2\,495 \n \n \n \n \n \n Individual Member = $2\,695 \n \n \n \n \n \n Non-Member = $3\,095 \n \n \n \n \n \n \n REGISTER \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n “Attending the SAMA Annual Conference was a meaningful and educational experience that elevated our strategic account management approach. The sessions offered actionable best practices that we’ve applied across our team\, and the opportunity to connect with other account managers was invaluable. I highly recommend it to anyone looking to grow professionally and strengthen their strategic partnerships.” \n \n \n – John MimnaughBoehringer Ingelheim Pharmaceuticals\, Inc. \n \n \n \n \n \n \n “I've been working with SAMA since the mid 2000s. I got answers at my first annual conference. The rush\, the fire\, the adrenaline that you get from your first SAMA conference — I want my team to have that same experience. If you want your sales team to be viewed as the trusted advisor for your customers\, join us at the conference. See you there.” \n \n \n – Brian HussPresident\, Frenzelit \n \n \n \n \n \n \n “For me the value lies in the ability to spend a few days sharpening my skills so that I am able to take new ideas back to my company so we can all as a team become better at managing our relationships with our key strategic accounts.” \n \n \n – Conference Attendee \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Conference Venue \n \n CONFERENCE DATES: MAY 17-19\, 2027 \n \n JW Marriot Austin \n \n Located in the heart of downtown Austin\, JW Marriott Austin offers elevated luxury paired with sophisticated amenities designed for pleasure and productivity. Completed in 2025\, a thoughtful renovation refreshed the hotel’s guestrooms\, meeting spaces\, executive lounge\, and lobby. Surrounded by Austin’s most vibrant cultural and entertainment destinations\, the hotel is within walking distance of over 200 uniquely Austin shops\, restaurants\, and nightlife venues. Nestled conveniently between the Texas State Capitol building and the Ann and Roy Butler Hike and Bike Trail\, the JW Marriott Austin is at the epicenter of Austin’s local hotspots and renowned attractions. \n \n \n \n \n \n \n \n \n \n 2027 SAMA Annual Conference Venue: JW Marriott 110 E. 2nd Street Austin\, TX 78701Toll Free: +1-888-236-2427 JW Marriott Reservation Link: SAMA / JW Marriott Reservation Link SAMA Room Rate: $335.00 per night + taxes \n \n \n \n \n \n Reservation Cut-off: The cut-off for reservations is Monday\, April 26\, 2027\, or when the SAMA block of rooms are full. Hotel Cancellation Policy: You may cancel your reservation for no additional charge until 48 hours prior to the day of arrival. Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline. \n \n \n \n \n \n \n \n \n \n \n \n \n \n Thank you to our sponsors: URL:https://strategicaccounts.org/event/2027-sama-annual-conference/ CATEGORIES:Conference ATTACH;FMTTYPE=image/jpeg:https://strategicaccounts.org/wp-content/uploads/2026/05/AC27-hero-banner1.jpg END:VEVENT END:VCALENDAR