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SAMA Webcast – Future Critical Competencies for SAM: SAM skills for success

Based on our recent survey of over 600 sales and sales management professionals on the future of sales in B2B companies ,and a brief survey at SAMA Conference 2025, we will review the key outcomes essential for SAMs to develop and enhance to be successful . 

The most critical skills needed for the future are:

  • Customer insight and analytical thinking
  • Strategic account development
  • Creative thinking and problem-solving
  • Insight-driven value creation
  • Decision-maker influence
  • Customer and opportunity prioritization
  • How will you measure the competency of the SAMs?
  • And all of these need to be underpinned and augmented by the use of AI

We will explore each of these and how a SAM needs to apply them in both their day to day and long term role.

Faculty:

Dave is responsible for the Technology Sector for Mercuri International initiating, managing, and developing Global Strategic Relationships and Accounts. Since joining Mercuri in 1997 Dave has won and managed some of the company’s largest Global clients, including delivering SAM development programs and developing Account Business Plans and Account Planning Processes. He has been delivering solutions to enable clients to optimize their market strategy by developing SAMs, sales management and directors, sales and customer service processes and skills. He has played a key role in the implementation of Mercuri’s Analytical Tools offer defining for our clients the priorities to enable differentiation in their market.

Dave has been the lead consultant working on the development of KAM and SAM in the Pharmaecutical and Healthcare sectors developing effective solutions across all healthcare systems for over 40 countries across the world.

Dave has led and delivered projects and programs in all geographies. He has previously featured as a speaker at SAMA (Strategic Account Management Association) on Value Selling and Building Global Strategic Account Teams.

Prior to joining Mercuri Dave held a number of European and Global roles in WR Grace culminating in the position of SVP – Strategic Development and gaining extensive experience in Business Project Management and Business Process Management has been gained through involvement in numerous acquisitions. Dave also held a number of executive positions at a European level including sales management, key account program manager and sales development manager and management development.

Dave has an Honors degree in Chemistry and resides in the UK.

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