Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members & anyone selling virtually
Level of proficiency: Foundational / Intermediate
Certification eligibility: Yes
Presented by: Oratium
This course will teach the key principles and methodology of strategic account message design and delivery. It will provide the attendees with an understanding of what most companies get wrong in their messaging approach. We will use brain-based science to share the seven hallmarks that are essential for effective client communications.
We will also focus on four key elements of strategic account messaging:
There’s a lot at stake, you need to get your message right.
Most executive communication fails to achieve the results we want. Why? We make bad choices when we design our message – wrong material, too complex, too many facts, and too little insight. We want to drive our audience to engage and take action – the goal of high stakes communication – but our messages fall short.
How can you make the right choices? The answer lies in one critical idea: understanding and aligning with how people process information. When you understand what the brain wants and needs to understand – and act on – you can become an extraordinarily effective communicator.
Oratium helps companies and executives match the power of their messages to the potential of their ideas. In every situation. Every time. Using the most up-to-date research in neuroscience, cognitive psychology, and communication science, our unique models for message design and delivery integrate a set of proprietary tools into a simple, repeatable process for designing communications that drive action.
Learn more how we can help you be as good a communicator as you want to be at www.oratium.com