Designing and delivering the virtual sales conversation - E13

Competencies covered:

  • Industry knowledge
  • Customer knowledge
  • Strategic thinking
  • Value analysis & opportunity insight
  • Communication & influence skills

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Training Units: 1

Training type available:
     • In-Person (1 day)
     • Online (2 consecutive half-days)

     Corporate Member = $895
     Individual Member = $945
     Non-Member = $1,095

    August 3-4, 2022 (online)
    October 20, 2022 (in-person, San Diego) 

Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members & anyone selling virtually

Level of proficiency: Foundational / Intermediate

Certification eligibility: Yes

Presented by: Oratium

Workshop description

The Challenge of the ‘Pivot to Virtual’

Almost overnight, the world of sales was turned upside down as all live meetings pivoted to virtual. Suddenly, virtual selling, which most sales organizations were already struggling with, became the only option available to connect with customers. This rapidly began to expose those sellers who weren’t able to adapt, and within a matter of weeks it became clear that those who master the new medium will outperform those that don’t.

Perhaps most important, the skills needed to overperform in the virtual environment aren’t needed only until we “get back to normal,” because we aren’t going back to that normal. The virus didn’t create a new future for sales, it merely accelerated the future that was already coming. The virus will pass, but this change is here to stay. With buyers already talking about a permanent move to largely virtual buying, virtual selling has become the most important new skill that salespeople have had to master in the last 30 years. That mastery has almost nothing to do with learning (or taming) the ‘Zoom’ or ‘Webex’ technology platform, nor is it about getting to “better slide decks.” True mastery will only come from solving a far deeper problem: “Selling is a social process; how do you make it work in an asocial environment?

The Solution for the ‘Pivot to Virtual’: Beyond ‘Better Decks’

Selling in the virtual environment isn’t about getting to decks with somewhat fewer, slightly better slides. That completely misses the real issue. Virtual messaging requires a broad rethink of how we articulate our value proposition and connect it to our customers’ problems in a socially constrained environment. We need to build crisp, compelling messaging that is vibrant and compelling, even in the ‘flat,’ socially disconnected world of video-call sales.

The Oratium messaging methodology is a proven approach, in use by many of the world’s foremost selling organizations. It is a model designed to bridge the divide between buyers and sellers, and specifically that divide created by the virtual selling environment. Oratium has developed two learning options for the SAMA community, each of which enables participants to improve their virtual sales outcomes with the goal of matching those that they would have seen in the live setting.


There’s a lot at stake, you need to get your message right.

Most executive communication fails to achieve the results we want. Why? We make bad choices when we design our message – wrong material, too complex, too many facts, and too little insight. We want to drive our audience to engage and take action – the goal of high stakes communication – but our messages fall short.

How can you make the right choices? The answer lies in one critical idea: understanding and aligning with how people process information. When you understand what the brain wants and needs to understand – and act on – you can become an extraordinarily effective communicator.

Oratium helps companies and executives match the power of their messages to the potential of their ideas. In every situation. Every time. Using the most up-to-date research in neuroscience, cognitive psychology, and communication science, our unique models for message design and delivery integrate a set of proprietary tools into a simple, repeatable process for designing communications that drive action.

Learn more how we can help you be as good a communicator as you want to be at

Faculty: Oratium