E1 - Critical skills for strategic account managers

Competencies covered:

  • Company knowledge
  • Customer knowledge
  • Strategic thinking
  • Communication & influence skills
  • Interpersonal relationship skills
  • Team leadership
  • Responsible for the corporate customer relationship

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Training Units: 2

Training type available:
     • Self-led Online

     Corporate Member = $1,790
     Individual Member = $1,890
     Non-Member = $2,190


Critical skills for strategic account managers (E1)

Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members

Level of proficiency: Foundational

Certification eligibility: Yes

Presented by: Revenue Storm

This online course is the equivalent of the SAMA Academy course E1 - Critical skills for strategic account managers. This online course qualifies for credit towards the CSAM certification. Being an account manager is not just a "glorified" sales job. Performing the intricacies of managing a strategic account requires a balanced blend of business management, sales management and financial management competencies. This workshop is for account managers who want to raise their overall level of account management competency in order to protect and grow wallet share. This course will feature four online workshops led by a facilitator as well as pre- and post-work to be completed before and after each workshop.


  • How to increase account team productivity while providing measurable customer value
  • Choosing a go-to-market strategy for a particular account
  • Supporting revenue goals with accurate, verifiable, customer-driven data
  • Establishing a value proposition vis-à-vis your competitors
  • Understanding buying cycles, market issues and business challenges to find opportunity
  • Influencing politically powerful people on the customer side and cultivating strong relationships with them
  • Assessing the strengths and weaknesses of key relationships

*Attendees need to complete all exercises in order to earn credit towards CSAM via this course.



Revenue Storm is a global sales performance consulting firm employing the latest in behavioral science to enable salespeople to reach and exceed their goals. Our singular focus is to improve client sales effectiveness with higher win rates and revenue growth. Revenue Storm's consulting, assessments, software, training, and coaching is delivered globally, in over 50 countries and in 7 languages.

Faculty: Revenue Storm