Workshops for practitioners at all levels and all stages of the SAM journey
Outstanding strategic account managers outperform average ones by a factor of 3X. And our research shows that only 35% of SAMs are performing “above average or outstanding.”
You can hire so-so SAMs; it’s actually not that hard. But to achieve distinctive, differentiating value for your company, only tailored, competency-driven training will consistently produce ace SAMs who dramatically outperform their peers. SAMA’s training is:
SAMA Academy is a series of in-person and/or live, online skill-building workshops designed to expand and enhance the capabilities of the strategic account manager, extended team member and program leader.
SAMA Online Training offers the same high-quality, interactive experience as our in-person workshops.
Certified Strategic Account Manager (CSAM) program provides its graduates with the skill set, mindset and behaviors to build lasting, mutual growth with strategic customers
Account management skills for sales is a fully virtual training program allows you to equip additional pockets of your sales force with skills already proven to lead to superior business results with large, critical customers.
Private group training let's SAMA be the connector for you, pairing your team’s training needs to our certification partners’ training solutions. For private groups, our training partners can offer virtual training on a schedule that works for you.