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Attendees experienced the incredible resilience of B2B as it adapts to an ever-changing world. Despite constant transformations, SAMA members routinely face one persistent and daunting obstacle: effectively aligning their internal organization to co-create and deliver exceptional value to a select group of their most crucial customers. Even the most forward-thinking and customer-centric organizations struggle with this challenge and that's why SAMA's conferences are exclusively designed to tackle this perpetual issue head-on.

At SAMA’s 2023 Pan-European Conference we explored the power of being precise, intentional, and direct to achieve extraordinary results through strategic customer alignment.

Your company's success relies on a small group of critical customers who contribute to a significant portion of your revenue and profit. To thrive in this scenario, optimizing your business with these customers is paramount. The key to accomplishing this lies in attaining peak alignment with, for, and to these valued customers. At SAMA, we’re here help you put and keep them front and center.

Who attended:

✯ SAM program directors

✯ Strategic/global/key account managers

✯ Account team members

✯ Field sales supporting key customers

✯ Sales & marketing executives

✯ Sr. management (business units & geographies)

✯ Sales support & operations

✯ Sales training & development

✯ Human resources

✯ Chief sales officers