Rising inflation, geopolitical uncertainty, a looming risk of recession, and delivery challenges due to ongoing supply-chain disruptions. Today’s landscape is a pressure cooker guaranteed to create... read more
The simple fact that buyers don’t engage with sellers until well into their buying journey is now well accepted, but the disconnect runs far deeper. In this session we will share the latest Market-... read more
Strategic account management organizations face a multitude of challenges, many of which can spring from missteps in the creation and evolution of the program itself. AVI-SPL has created and sustai... read more
Coherent Inc. is a global provider of lasers and laser-based technology serving demanding commercial markets like automotive and semiconductor manufacturing. These markets are heavily skewed to pos... read more
In a world that is moving increasingly towards commoditization, how do you, as a SAM, stand out and how do you get your company to stand out in the sea of competitors? Join SAMA board member, Ron D... read more
The uncertainty we all face in the years to come requires us to reset and reinvent how we engage with each other. This is especially true for the relationship between the SAM and his or her key cus... read more
Description: Let’s be honest: Most account plans don’t actually drive the value we had hoped for them to drive. Most of the time, they are a time-consuming exercise on ""what we’ve done,"" with nev... read more
For corporations operating in the global arena, success with global accounts is critical for corporate success. Yet addressing global accounts is a complex, difficult challenge. In this session, we... read more
SAMA Annual Conference 2022 Keynote read more
SAMA Annual Conference 2022 - Keynote read more
SAMA Annual Conference 2022 - Keynote read more
Prominent researchers in neuroscience, economics and business administration agree on this premise: One of the most important factors for success is getting others’ attention. This is because atten... read more
What is the financial impact on your customer resulting from a shortage of a $2 part in a $1,000 piece of equipment if the shortage means they can’t ship any finished goods? How many more customers... read more
As a SAM you are expected to co-create value with your customer(s), but sometimes you don’t know which customers are ready to innovate – or how and where to start. SAMA Certified strategic account ... read more
Everyone knows that, in the past two years, we've experienced a sales environment like none other. Many strategic account managers believe that they have somehow upped their game by increasing sale... read more
Do you encounter resistance from your customers? Do you struggle to develop C-level relationships? Imagine what would happen to your revenue and profits if you could consistently develop strategic ... read more
While strategic account managers have the good fortune of building strong relationships with generally good people, everyone who’s worked in the role has unfortunately had to deal with difficult pe... read more
The session will discuss how leaders used the new SAM program at Duke Energy to discover a unique way to bring value to not just one but four strategic account customers through mutual corporate su... read more
Whether within your own company or at a customer, executive management impact decisions. Therefore it's in the interests of SAM leadership and SAMs to figure out how best to engage with executives.... read more
Creating a SAM program and having it function like a well-oiled machine is a challenge for companies large and small. Successful SAM implementation requires the right combination of people, knowled... read more