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Velocity Magazine Article
Research on Liquid Teams
Research has demonstrated that four issues have reduced the liquidity of strategic account management teams: non-usage of teams, function specialization, lack of strategic scaling of the sales func... read more
Research has demonstrated that four issues have reduced the liquidity of strategic account management teams: non-usage of teams, function specialization, lack of strategic scaling of the sales function and lack of technology adoption. read less
Author(s):Arun Sharma, marketing professor and vice dean of graduate business programs and executive education, University of MiamiPublication Date: Sept. 21, 2020Price: Non-Member - 10.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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