Strategic Account Managers are expected to collaborate effectively with customer contacts at all levels. One of the most critical stakeholders we work with are senior-level executives. C-suite exec... read more
AC23 Keynote read more
AC23 Keynote read more
Finding world class talent is more difficult than ever. Understanding abilities, skills and needs has become more challenging as the next wave of recruits hit your radar. How can you assess the bes... read more
Strategic accounts expect strategic suppliers to know, anticipate and even predict needs, market changes / shifts and possible ways to create competitive advantages. To effectively meet these accou... read more
No matter how you spin it, saying “I’m sorry” isn’t easy. Especially if you’ve been saying nothing but “I’m sorry” for the past two years. Supply chain delays and staffing shortages, combined with... read more
We know that Strategic Account Management is a team sport, yet marketing is often missing at the Strategic Account table. Account Marketing or Account-Based Marketing plays a critical role in th... read more
One thing we have learned the past couple of years – if as a SAM you weren’t deeply ingrained with your customers in terms of knowledge and relationships, you went backward during the Covid era. If... read more
Inflation and pricing pressures from customers are two of the top five global challenges having a negative impact on SAMs today (as reported from SAMA’s 2022 annual conference in May). We expect th... read more
Given the business and personal revolutions and revelations of the past 3 years, it’s time take a good look at how leaders of SAMs work with each other. The broad forces impacting our lives include... read more
Supply chain disruptions during the pandemic were a wake-up call to the world and created some of the most challenging times many of us have ever seen. Just when things seemed to be improving, the ... read more
In many industries, digital solutions have become a core part of the innovation, as subscription models are now essential for revenue stability. As companies shift to mainstream these new digital o... read more
Rising inflation, geopolitical uncertainty, a looming risk of recession, and delivery challenges due to ongoing supply-chain disruptions. Today’s landscape is a pressure cooker guaranteed to create... read more
The simple fact that buyers don’t engage with sellers until well into their buying journey is now well accepted, but the disconnect runs far deeper. In this session we will share the latest Market-... read more
Strategic account management organizations face a multitude of challenges, many of which can spring from missteps in the creation and evolution of the program itself. AVI-SPL has created and sustai... read more
Coherent Inc. is a global provider of lasers and laser-based technology serving demanding commercial markets like automotive and semiconductor manufacturing. These markets are heavily skewed to pos... read more
In a world that is moving increasingly towards commoditization, how do you, as a SAM, stand out and how do you get your company to stand out in the sea of competitors? Join SAMA board member, Ron D... read more
The uncertainty we all face in the years to come requires us to reset and reinvent how we engage with each other. This is especially true for the relationship between the SAM and his or her key cus... read more
Description: Let’s be honest: Most account plans don’t actually drive the value we had hoped for them to drive. Most of the time, they are a time-consuming exercise on ""what we’ve done,"" with nev... read more
For corporations operating in the global arena, success with global accounts is critical for corporate success. Yet addressing global accounts is a complex, difficult challenge. In this session, we... read more