"SAMA community members all share at least one common objective: to become more strategic to their most important customers. From the insights gained through a rich history of engagement with SAMA’... read more
Covid-19 has painfully illuminated the healthcare supply chain’s multiple fissures and failure points. Despite numerous heroic efforts from IDNs, suppliers and distributors, too many organizations ... read more
This webinar will expose strategic account management professionals to contemporary thinking and best practices to help them deal with strategic sourcing counterparts who have become increasigly so... read more
"SAMA community members all share at least one common objective: to become more strategic to their most important customers. This webinar will unpack and examine how the most successful SAMs and KA... read more
"It’s important to know how to beat out your competition, but your rivals aren’t the most common reason you lose deals. What do you do when your customer Just. Won’t. Make. A. Decision? In this... read more
SAMA community members all share at least one common objective: to become more strategic to their most important customers. From the insights gained through a rich history of engagement with SAMA’s... read more
"SAMA community members all share at least one common objective: to become more strategic to your most important customers. From the insights gained through a rich history of engagement with SAMA’s... read more
"Coopetition – i.e., collaboration with another company while simultaneously competing with them – is increasingly pervasive with many business partners, including strategic customers. Unfortunate... read more
SAMA community members all share at least one common objective: to become more strategic to your most important customers. From the insights gained through a rich history of engagement with SAMA’s ... read more
In times of disruption, it’s not just your customer that has been impacted, it is also your own Company. How you show up in your own organization has never mattered more. Attendees will leverage ... read more
Your customers reality has changed. To elevate your strategic impact, a new understanding of the customers’ changing context is critical. Through sharing recent insights and the direct applicatio... read more
Uncertain times require new ways of thinking about, anticipating, and responding to customer needs. Each industry has specific challenges and key business drivers. Build and strengthen your relatio... read more
In times of disruption, it’s not just your customer that has been impacted, it is also your own Company. How you show up in your own organization has never mattered more. Attendees will leverage ... read more
"The concept of a SAM being the “CEO of their own business” is a frequent idea within mature sales organizations. Senior management may be looking to get more business-driven behaviors from their ... read more
The "new normal" brought on by COVID-19 is changing everything about how we serve our customers – from how we deliver value to how we adjust to accommodate short-term needs and protect long-term po... read more
In this webinar we’ll look at the Hospitals industry. Specifically, participants are provided insights into: • The impact of COVID-19 on hospitals’ financials • The types of solution investments ... read more
The current COVID-19 crisis and associated economic dislocation raise the stakes in many of our negotiations, confronting us with new challenges, and just maybe, offering opportunities if we are ab... read more
Uncertain times require new ways of thinking about, anticipating, and responding to customer needs. Each industry has specific challenges and key business drivers. Build and strengthen your relatio... read more
Strategic Account Managers must have a diverse set of skills, including strong financial acumen. The ability to translate, communicate and position financial value throughout the customer buying j... read more
Uncertain times require new ways of thinking about, anticipating, and responding to customer needs. Each industry has specific challenges and key business drivers. Build and strengthen your relatio... read more