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Six actionable steps toward preparing financially quantified value propositions for strategic accounts (Part 2)
Author(s):Malcolm McDonald
Publication Date: July 25, 2019
Price: Non-Member - 0.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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Enabling the SAM to become an effective ecosystem captain
Author(s):Bernard Quancard, President and CEO, SAMA
Publication Date: June 22, 2017
Price: Non-Member - 249.00 | Individual-Member - 149.00 | Corporate-Member - 0.00
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Velocity Magazine Article
When challenging the customer backfires
Author(s):Nick Lee, professor of marketing at the Warwick Business School, and Tim Riesterer, chief strategy and research officer, Corporate Visions
Publication Date: Sept. 13, 2017
Price: Non-Member - 10.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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