SAMA’s Annual Conference is an exhilarating educational experience, with sessions offering breadth, depth and a sharp focus on real-world challenges that cut across all industries. Sessions are led by practitioners and subject-matter experts with proven experience and a true passion for sharing ideas. SAMA’s culture promotes open exchange. By registering for the on demand content, you’ll get more than just an education. You will become part of a global think tank of like-minded peers, obsessed with growing profitably with your company’s most strategic customers.
The SAMA Annual Conference features knowledge you literally can't get anywhere else. Good news for those who couldn't attend in person: A package of sessions is available for pre-sale on-demand. Registered attendees will, of course, also get access at no extra cost. Sessions are available to watch beginning June 30th.
A Trusted Source
For almost 60 years SAMA has been the knowledge leader on managing large, complex customers. Because we are a non-profit, we are both non-commercial and unbiased in our unrelenting focus on the challenges of strategic customer management. We make it our business to identify new issues and leading-edge ideas that add value to our customers.
We understand that you operate in a fast-paced, high stakes environment. It’s difficult to find time to step back and take advantage of an opportunity to learn, brainstorm and validate. But consider the power of gaining just one great idea that delivers true value to you, your company and your most important customers. The ROI is undeniable.
Learn more about the Return On Character research.
— Pierre Tabary, Strategic Accounts Management Program VP (ret.), Schneider Electric
— 2019 attendee
It has been said that “it’s more important WHO you know than WHAT you know.” In SAMA’s case, our “know-who” leads to your “know-how.” The SAMA Knowledge Network consists of an unparalleled community of practitioner and subject-matter experts eager to share what they know. By attending the SAMA conference, you will expand your personal and professional network and form relationships that last for decades.
✓ Learn how to advance your strategy with your most critical customers
✓ Build and manage your roadmap for success
✓ Plan, execute and measure to improve results at each phase of the customer journey
✓ Embrace change and operate with speed and agility
✓ Connect with and learn from others facing similar challenges
Corporate: $749 Individual: $849 Non-member: $995
“SAMA is the ultimate global resource in the
convergence of pragmatic thought leadership.”
- A SAMA community member
We search far and wide for new speakers who bring fresh, innovative ideas. They come from companies that are pushing the envelope with their key customers. As for returning speakers, we only bring back the best of the best!
For information on sponsorship opportunities, contact Harvey Dunham, Managing Director, Strategy and Marketing
at +1 312-662-2971 or firstname.lastname@example.org.