500+ attendees

30+ live, highly interactive sessions

Check back for updates and added sessions!

4 outstanding keynotes

Live and on demand

  

Opportunity is right in front of you.

When we polled our community in November, 99% of respondents said they had saved or repaired a customer relationship in the past 12-24 months by applying the principles of strategic account management. The companies who emerge strongest from these charged times will be those who adapt the most nimbly to their customers’ changing needs – by being easier to do business with, by rapidly adopting virtual collaboration tools and by effectively articulating and defending the value of their products and services to their most important customers.

In these turbulent times, when our success is so intimately tied to that of our most strategic customers, the SAMA community can be the guiding light that illuminates your path forward.

Building off our successful 2020 virtual conference, the 2021 SAMA Annual Conference brings together the largest virtual, cross-industry community of innovators and decision makers focused on co-creating value with strategic and key customers.

 

 

“This is the first virtual conference on this scale that I have attended. Very impressed with the quality of the production and the layout of each day.”

– A 2020 Annual Conference attendee

Impactful keynotes

Leading-edge ideas from stars in their respective fields

Tiffani Bova
Growth & Innovation Evangelist, Salesforce Sales Strategist, Speaker and Author

 

 

Arun Sharma
Professor of Marketing, 
Miami Herbert Business School

 

Bill Wallace
Executive Vice President, Revenue Storm

 

Carmen Simon
Chief Science Officer,
Corporate Visions

 

Why this conference is THE must-attend event

Learn from the best

Immerse yourself with live presentations, keynotes and panel discussions from cross-industry thought leaders, and then join in the conversation!

Conversations that matter

Engage in real-time conversations with speakers and 500+ fellow attendees. Go deeper and make one-on-one connections in the networking lounge!

Find the answers you need

Get real-time answers to your most burning questions during live Q&A during each session! 

Retain what you learned

Can't make every session? Refresh your memory or catch something you missed by watching all sessions on demand!

Your solutions resource

New this year: Visit our highly interactive virtual exhibit hall to find solutions from our tech partners purpose-built for the work of strategic and key account management.

Networking essentials

Thanks to the latest in virtual networking technology, you will have unprecedented ability to connect with conference presenters and fellow attendees based on shared interests and challenges. For the most powerful networking experience, we encourage all attendees to take the time to complete their full attendee profile.

   

Three tracks to guide your conference journey and ensure maximum ROI

Critical Skills for Strategic Account Managers


Audience: SAMs – Early Career, SAM team members

An enabled, empowered SAM with the right combination of leadership traits and business acumen is an unbeatable combination. Learn what’s in the DNA of an elite account team leader and how the best SAMs and GAMs orchestrate the strategic value creation process and drive business outcomes for their customers. Sessions will cover managing teams with diverse cultural backgrounds, understanding and outwitting Procurement, using data to bring new value streams to your customer, how to win bigger (and better) deals through upstream certification and specification, and much, much more.

SAM Program Design, Structure and Management


Audience: Head of SAM Programs, Vice Presidents, Chief Sales Officers

Your SAMs don’t work in a vacuum. Without having the right management systems and processes in place to enable them, all the talent in the world won’t make a difference. Learn how the best companies make the business case for SAM, how they structure their SAM program and how they align the strategic account management initiative with their larger corporate objectives. Sessions will cover issues related to internal alignment, executive sponsorship, account selection and deselection, and many other universal SAM challenges.

SAM Talent: Recruiting, Hiring and Retaining Top People


Audience: Senior Management, SAM Program Heads, SAM Managers, HR/Learning & Development

SAMA research shows that nothing influences the success or failure of a strategic account management initiative more than the leadership capabilities of the SAM. Is your organization screening for the right traits, attracting the best candidates, and then enabling your SAMs with the technology, coaching and organizational mettle they need to thrive? Enable your SAM teams by implementing efficient global processes and smart digitalization strategies, and learn to screen for tough-to-train traits that correlate with SAM success. 

Attended by companies such as:

...and many more!

 
 
Exceptional networking opportunities

While we had been optimistic about hosting an in-person conference in 2020, the safety of our attendees and staff wouldn’t allow it. So we pooled our 50+ years hosting live conferences, partnered with some amazing technology companies and put on a live, virtual conference featuring more than 30 sessions, keynotes and structured networking. Nine out of 10 attendees rated the content “very good” or “excellent.

Virtual Conference Pricing

Download the 2021 justification letter.

2021Annual Conference
Early-Bird Pricing
(by April 15, 2021)

Corporate
Member

Individual
Member 

Non-member

  Individual           $895                  $1095                $1295         
  Team (4-7) - $25 off $870 $1070 $1270
  Team (8+) - $50 off    $845 $1045 $1245
Register now

 

2021Annual
Conference Pricing

(on or after April 16, 2021)

Corporate
Member

Individual
Member 

Non-member

  Individual           $995                  $1195                $1395         
  Team (4-7) - $25 off  $970 $1170 $1370
  Team (8+) - $50 off $945 $1145 $1345
Register now

Conference sponsors:

PLATINUM

             

 

GOLD