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    SAMA Conferences

    Get the answers you need to become and remain essential to your customers in these tumultuous times.



In-person PLUS virtual in 2021

Looking for tools, knowledge and inspiration to adapt to your customers’ shifting needs? Insights into how world-class organizations and the very best strategic account managers are making themselves essential to their customers in these hectic conditions?

While the pandemic challenges us to host an in-person meeting in 2021, we’re already deep in the programming stages for SAMA’s global Annual Conference May 24-26 at the Omni Nashville Hotel in Nashville, TN.

The conference will offer the exceptional in-person SAMA conference experience our attendees tell us they love, featuring 50+ sessions, loads of peer-to-peer networking, big-tent keynotes, swanky offsite events and more. And for those who prefer virtual, you'll have the option to attend that way as well.

Haven't met as a team since...forever? Special team pricing is available.
Register now   

By registering now for the SAMA 2021 Annual Conference, you are securing the best early-bird rate. We'll notify you in January 2021 of all the exciting details. 



SAMA’s 2020 global conference was virtual!

SAMA’s 2020 virtual global conference offered more than 25 sessions from the smartest, most forward-thinking people working in strategic accounts. Sessions featured live chat and Q&A, post-session speaker roundtables, virtual networking events, sponsor demos and optional one-on-one workshops customized to individual challenges.

Did you miss it?  You can still purchase the same great content. 

Learn more

Special bundle offer!

While you’re welcome to register for each conference separately, you can also bundle them together for by far the best value.

Conference Pricing

2020 Annual
Conference On-demand

  Corporate Member $699
  Individual Member $749
  Non-member $799
                Purchase on-demand

Annual Conference


  Corporate Member $2195
  Individual Member $2395
  Non-member $2595
                        Register now  

Special Annual
Conference Bundle!


  Corporate Member $2695
  Individual Member $2895
  Non-member $3095
    Buy the bundle!  



Development Tracks

SAMA's Annual Conference offers three parallel tracks to help guide your journey and ensure maximum ROI.

We search far and wide for new speakers bringing fresh, innovative ideas from companies who are pushing the envelope with their key customers. As for returning speakers, we only bring back the best of the best. Expect a full slate of new speakers, new companies and new topics to bring you insights and tools to inform your decision making and enhance your most critical customer relationships.

  ✮ Critical Skills for Strategic Account Managers

  ✮ SAM Program Design, Structure and Management

  ✮ SAM Talent: Recruiting, Hiring and Retaining Top People


“I learned new concepts from people in different industries and countries. I also found value in talking with others about their SAM program and how they handle different client and internal issues. I have much to apply to my daily work and account plans.”

– 2019 SAMA Annual Conference attendee

“Some of the sessions really blew me off my feet…interesting and disruptive ideas you can only find here.”

– Pierre Tabary
Strategic Accounts Management Program VP (ret.)
Schneider Electric


Register for the 2021 Annual Conference and lock in the best early-bird rates!   

Register now