SAMA TRAINING AND CERTIFICATION

Improve personal and organizational performance


SAMA ACADEMY

SAMA Academy was developed by practitioners, for practitioners. The hands-on, interactive training covers all the critical steps of the customer value co-creation process and leaves SAMs with the core competencies needed to execute them. Best of all, we offer workshops on three continents.

SAMA Academy training can be undertaken as standalone skill building or as part of SAMA’s SAM certification journey.

SAMA Academy’s international professional-development workshops are dedicated to expanding your knowledge and capabilities specific to key account management.

Offered throughout the year. SAMA Academy topics include:

  • Critical skills for client account managers
  • Creating and quantifying value for the C-suite
  • Strategic account planning
  • Leading a multifunctional team
  • Strategic negotiations
  • Customer-centric presentation skills
  • Engaging and managing the overall customer relationships

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CERTIFICATION

SAMA’s Certified Strategic Account Manager (CSAM) certification is the gold standard of strategic account management. Recognized and demanded by organizations worldwide, the CSAM certification is awarded to practitioners who meet SAMA professional certification in:

  • Strategic account & opportunity planning
  • Understanding organizational priorities
  • Join solution development and reaching agreement
  • Multifunctional account team leadership
  • Overall relationship and outcome management

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50%

of SAMs increased their overall account profitability after SAMA training

94%

of SAMs met or exceeded Account Growth goals after SAMA training

95%

of SAM program managers believe SAM training helped their key account managers build trust with their strategic accounts

74%

of SAMs say they learned “unconventional (and creative!) business methods” at SAMA training

77%

placed the highest level of importance on increasing the effectiveness of SAM skills*

*respondents in SAMA’s 2016 Changes and Predictions Affecting Strategic Account Management