Disrupting Legacy Models: Wajax’s Transformative SAM Journey
Disrupting Legacy Models: Wajax’s Transformative SAM Journey
Discover how Wajax, one of Canada’s oldest industrial companies, transformed into a customer-centric powerhouse through their award-winning strategic account management program. In this episode, SAMA President & CEO Gordon Galzerano talks with André Dubé, Senior Vice President of Sales & Operations at Wajax, about breaking down silos, gaining executive buy-in, co-creating value with customers, and turning a legacy distributor into a trusted strategic partner. Hear how SAM drove 100% retention, fueled growth, and built resilience in an evolving marketplace.Watch the episode here.
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