Can your customer articulate the value of partnering with you and your organization when you are not present? What would they say to their leadership when asked why they should continue to work with you and your organization? Is it in their words, or is it your terminology? Is it clear, concise, and compelling?

SAMs and KAMs must equip and enable customers to articulate the value and business outcomes they receive beyond price. This requires leveraging the entire organization to co-create value and differentiate themselves the customer’s from other options.

In this interactive session, you’ll learn actionable insights and tools to empower your key sponsors to become influential advocates. We’ll move beyond discounts and rebates, exploring how to co-create and articulate value clearly, concisely, and in a compelling manner. Specifically, you will learn to:

• Conduct targeted research to deeply understand your customer.
• Craft compelling reasons for engagement.
• Discover and validate what your customer values most.
• Articulate value in a clear, concise, and compelling manner.
• Leverage past successes to drive future value co-creation.